Jalmar shares debut music video & signs w/ Niche Productions

After recently making his official debut, Melbourne-raised Jalmar has returned with a new video for his single, “Mijo Rico” (prod. by Younique) out now via The Orchard. After capturing the attention of local tastemakers, a growing fanbase and the industry alike with his explosive debut, Jalmar today also announces his signing with esteemed booking agency Niche Productions.

Born within a Chilean family, Jalmar’s heritage can be heard within the Latin-American instrumentation of “Mijo Rico”, its fusion of rap, hip-hop and trap inflections unique. Directed by Tino Nyoni (Garden Of Beats) and edited by Jaen Collective, the track’s irresistible rhythms and scorching energy now receive a visual accompaniment, opening to a vintage car driving through the dusty streets of a town from a bygone era. The wild west backdrop introduces Jalmar in a dapper suit, reaping money and finding tumultuous love before stumbling into an almighty edge-of-the-seat showdown. Reflecting on formative moments in his life with positivity and resilience - from the dissolution of past friendships to the ups and downs of romance - the video affirms Jalmar’s statement arrival in the local hip-hop scene, while teasing what's to come next from the emerging star.

Jalmar says of the visual: "It's about looking back on memories that are good and bad which have influenced the character I have become. This video is a means for fans to understand the journey I have gone through to get to where I am today... I wanted it to look really casual and comedic because after all is said and done, I still look back on my life with a smile."

Since releasing “Mijo Rico”, Jalmar has received praise from Pilerats, Acclaim, Purple Sneakers and radio alike, including a triple j Unearthed addition alongside wider triple j and community radio support. Even more recently, Jalmar expanded his burgeoning list of releases in a collaboration with Young Franco and SonReal, “ComeThru”. Jalmar’s confidence and charismatic demeanour can be felt on the track, a consequence of rapping over tracks since he was age 19.

Jalmar’s cultural pride and enthusiasm for music maintains itself as a positive mainstay in his life. As a gifted singer-songwriter and rapper, his unique voice is an inseparable by-product of his family’s culture, informed from his parents fleeing Santiago and seeking refuge in Australia. His own subsequent journeys around South America continue to shape his perspective as an artist, dedicating himself to the direction of his own life and musical process.

As the story resumes in the wake of a new collaboration and more music on the way, be sure to watch the accompanying video for Jalmar’s debut single “Mijo Rico” today.


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